Who is Mark.

Mark Farag is the host of The Science of Fishing — a podcast and media platform built for anglers who want more than fish stories. After a couple decades on the water and ten years of wanting to make this show, Mark started SOF to close one specific gap.

There is more peer-reviewed research on how fish actually behave, where they feed, and what survives release than at any point in human history — and almost none of it reaches the people standing on the bow at sunrise.

There is more research on how fish actually behave than ever — almost none of it reaches the bow at sunrise.

Every episode pulls a real question — release mortality, hook selection, water temperature, sonar interpretation — out of the journals and turns it into something you can use at 5 a.m. on the water. The guests are the captains, biologists, and tournament anglers actually doing the work — plus the celebrities, athletes, and culture figures in this sport for the same reasons you are. The job either way is the same: translate what they know into plain English.

The brand spans podcast, video, social, premium gear, and live experiences — all built around one mission: celebrate the sport, build the community, grow it. If you fish — striped bass before work or a 60-footer offshore — this is for you.